Privacy Policy

(Last modified: November 21, 2016)

Beneplace, LLC (“Company” or “we”, “us” or similar terms) respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. As explained in more detail below, (i) we do not share any personal information that we collect when you access or use our Offerings with any third parties for the purpose of allowing them to market their products, services or other offerings directly to you without your consent; and (ii) we do not collect your personal information automatically through cookies or other tracking technologies when you access or use our Offerings.

1. How This Privacy Policy Applies

This Privacy Policy describes the types of information we may collect from you or that you may provide when (i) you access or use our general audience website (including related webpages) (our “Website”) or (ii) you, as an Authorized User, access or use the Beneplace Services (our Website and our Beneplace Services are sometimes referred to, collectively, as our “Offerings”), and our practices for collecting, using, maintaining, protecting and disclosing that information. Any capitalized term used herein but not defined will have the defined meaning given to such term in our Terms of Use.

This Privacy Policy applies to information we collect:

  • On or through the Offerings.
  • In email, text and other electronic messages between you and us/our Offerings.

It does not apply to information collected by:

  • us offline or through any other means, including on any other website operated by Company; or
  • any third party (including any Sponsor or Vendor), including through any third party website, application or content (including advertising) that may link to or be accessible from the Offerings. Please see Section 9 (Links to Third Party Sites) below for more information on Third Party Sites.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Offerings. By accessing or using our Offerings, you agree to this Privacy Policy. This Privacy Policy may change from time to time (see Section 10 (Changes to our Privacy Policy) below).

2. Information We Collect About You and How We Collect It

We collect several types of information from and about users when they access and use our Offerings, including information:

  • by which you may be personally identified, such as name, email address and telephone number (“personal information”);
  • that is about you but individually does not identify you, such as your interactions with our Offerings and Vendors; and/or
  • about the equipment you use to access our Offerings and usage details.

We collect this information:

  • directly from you when you provide it to us;
  • automatically as you interact with or otherwise use our Offerings (including usage details (e.g., page views and click-throughs), IP addresses and information collected through cookies and other tracking technologies); and
  • from third party service providers that furnish us with analytical information on users of our Offerings.

a. Information You Provide to Us. The information we collect on or through our Offerings may include:

  • Information that you provide by filling in forms on or through our Offerings. This includes information provided at the time of registering to use our Offerings, subscribing to receive email, text or other electronic messages from us relating to contests or promotions sponsored by us, requesting further services from us, recommending new Vendors to us, or reporting problems to us regarding our Offerings.
  • Records and copies of your communications (including email addresses) with us.
  • Your responses to surveys that we might ask you to complete for research purposes.

Please note that any suggestions, feedback or other information that you provide to us relating to our business, the Offerings or our other products, services and offerings is provided to us on a non-confidential and unrestricted basis.

b. Information We Collect Through Automatic Data Collection Technologies. As you interact with or otherwise use our Offerings, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including details of your interactions with our Offerings (including traffic data, logs and other communication data and the resources that you access and use on the Offerings).

The information we collect automatically does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to provide and improve the Offerings and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Analyze and monitor the use, relevancy and functionality of our Offerings.
  • Store information about your preferences, allowing us to customize our Offerings according to your individual interests.
  • Recognize you when you return to our Offerings.

Some of the technologies we may use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser or device. However, if you select this setting you may be unable to access certain features or functionality of the Offerings. Unless you have adjusted your browser/device setting so that it will refuse cookies, our system may issue cookies when you direct your browser to our Offerings.
  • Web Beacons. Pages of websites included in our Offerings and/or our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

We do not collect personal information automatically, but we may tie this information to personal information about you that we collect from other sources or you provide to us.

c. Information Provided to Us by Service Providers

We may receive information about you from service providers that furnish us with analytical information on users of the Offerings. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you. We use such information provided to us by these third parties consistent with Section 3 (How We Use Your Information), and you hereby consent to our use of such information in such manner. We do not control how these third parties themselves use or disclose the information they collected from or about you, nor is any such third party’s use or disclosure of such information subject to this Privacy Policy.

In particular, we use Google Analytics (a web analytics service provided by Google, Inc.). Google Analytics uses cookies to collect information such as URLs, Internet domain and host names, browser software, and the date and time that a webpage is visited. This information is used to monitor the effectiveness of the Offerings and to consider potential improvements to the Offerings. The information collected is non-personal information and is transmitted to and stored by Google on its servers. To opt out of Google Analytics’ data collection, read more about the Google Analytics opt-out browser add-on.

3. How We Use Your Information

We use information that we collect about you or that you provide to us through your access to and use of the Offerings, including any personal information:

  • To operate and provide the Offerings to you.
  • To develop and improve the Offerings and our other products and services.
  • To communicate with you, and provide additional information that may be of interest to you, about the Company (including the Offerings and our other products and services) and the Vendors (including their product services and other offerings).
  • To provide you with other information, products or services that you request from us.
  • To provide you with customer support; technical support; and administrative, account, and security notices, including notice of changes to our Terms of Use or Privacy Policy or the products or services that we offer.
  • To conduct our administrative and internal business operations.
  • To fulfill any other purpose for which you provide it.
  • To comply with our obligations, as determined by us in good faith, under applicable law.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.

We may use your information to communicate with you (including via email, text or other electronic communications) about our own and third-parties’ products, services or other offerings that may be of interest to you. If you do not want us to use your information for such promotional purposes, please see Section 5 (Choices About How We Use and Disclose Your Information) below.

4. Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. Without limitation of the foregoing, we may disclose aggregated information regarding the use of our Offerings by a particular group(s) of Authorized Users to the Sponsor(s) of such group(s), to Vendors and other third parties without restriction, as long as such information does not include your personal information.

We may disclose personal information that we collect or you provide as described in this Privacy Policy:

  • To our subsidiaries and affiliates.
  • To contractors, service providers and other third parties we use to support our business and who are bound by applicable law and/or contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of Company’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by Company about our users of our Offerings is among the assets transferred.
  • To fulfill the purpose for which you provide it.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.

We may also disclose your personal information:

  • To comply with any court order, law or legal process, including to respond to any government or regulatory request.
  • To enforce or apply our Terms of Use, Privacy Policy and other agreements.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers or others.
  • We do not share your personal information with third parties for the purpose of allowing them to market their products, services or other offerings directly to you without your prior consent.

5. Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

  • Tracking Technologies. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the Offerings may then be in accessible or not function properly
  • Promotional Offers from the Company. If you do not wish to have your email address/contact information used by the Company to promote our own or third parties’ products, services or other offerings, you can opt-out by (i) following the unsubscribe instructions provided in the communication sent by us or (ii) sending us an email stating your request to We will respond to your request within 30 days from the date you contact us. Please note that this opt-out does not apply to information provided to the Company as a result of a product service experience or other transaction

6. Accessing and Correcting Your Information

You can request that we correct or delete your personal information by sending us an email at We may not accommodate a request to change information if we believe the change would violate any law or cause the information to be incorrect. We will respond to your request within 30 days from the date you contact us.

7. Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. We will comply with our obligations (including any disclosure and notice obligations) under applicable U.S. law relating any breach of the security, confidentiality or integrity of your personal information.
Unfortunately, the transmission of information via the Internet is not completely secure and no security measures are perfect or impenetrable. Therefore, we cannot guarantee the security of your personal information transmitted to or stored by us, and we are not responsible for the circumvention of any privacy settings or security measures with respect to our Offerings or systems.

8. Children Under the Age of 13

Our Offerings are not intended for, or directed to, children under 18 years of age. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information to the Offerings or on or through any of its features, or provide any information about yourself to us, including your name, address, telephone number, email address or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at

9. Links to Third Party Sites

The Offerings may contain links to other sites, resources and information provided by Vendors and other third parties (collectively, “Third Party Sites”), including links (such as advertisements) to Third Party Sites embedded or otherwise contained on co-branded Vendor pages contained in the Offerings. Links to these Third Party Sites are provided solely as a convenience to you, and the Third Party Sites are not a part of the Offerings. Beneplace does not operate, own or control the Third Party Sites. You acknowledge and agree that your access to and use of the Third Party Sites is subject solely to the applicable terms and conditions of use (including, without limitation, privacy policies), if any, of the Third Party Sites. Our Privacy Policy does not apply to your access to or use of Third Party Sites. If you decide to access or use any Third Party Sites, you should review the privacy policies (if any) of the Third Party Sites to understand their policies regarding the collection and use of information about you.

10. Changes to Our Privacy Policy

It is our policy to post any changes we make to our Privacy Policy on this page with a notice that the Privacy Policy has been updated on the Website home page and/or the applicable Product log-in page. The date this Privacy Policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Website and this Privacy Policy to check for any changes. Your continued use of any of the Offerings after we make changes to this Privacy Policy is deemed to be acceptance of those changes.

11. Contact Information

To ask questions or comment about this Privacy Policy and our privacy practices, please contact us at: